The ActNow campaign was launched at the UN Climate Change Conference (COP 24) in December 2018, with a call from Sir David Attenborough in conjunction with the award-winning “People’s Seat” initiative.
The campaign has been embraced by influencers dedicated to climate action and sustainability, by leading chefs sharing sustainable recipes and hacks, and by companies engaging their employees and customers. Takeovers by the Angry Birds, Peter Rabbit and the Trolls, and a collaboration with Baobab Studios, gave ActNow additional momentum. A chatbot on Facebook Messenger and Instagram as well as a gamified mobile app by AWorld continue to engage audiences worldwide. And the Climate Action Superheroes kids’ version of ActNow opened the campaign up to kids and their parents. Below are some past highlights from the campaign.
Food and Fashion challenge
Trolls
Peter Rabbit
Angry Birds
Elyx and ActNow.bot
Contact us
If you are a company or organization that wants to get involved in the campaign, contact us at dgccampaigns@un.org with ACTNOW in all caps as the subject line.